High fashion often comes along with an equally high price tag.
But INMARK has proved that this notion is only a myth. With just two stores in the City, the brand has made its presence felt with its high-fashion designs. There is no compromise on quality, and the brand pleasantly surprises the customer with incredibly low prices.
Bright and bold
INMARK, in its latest 'Spring-Summer' collection, has dedicated an entire line to neon colours in the Western casual style. The line is all about the colour. Be it the shocking pinks, greens or the electric blues, there is definitely no ignoring the flamboyant colours.
And according to Naseer Ahmen, the chairman of INMARK, this particular line has been a huge hit among the youngsters. "This is a prominent story in our latest collection and world over in the fashion industry, one can see these colours making their way on to the ramps. So, we thought why not bring it to the City as well?" he reasons.
The line has something for both men and women. If it's skirts, trousers, shorts and jumpsuits along with neon-coloured tops for women, then it's casual shorts, printed tees and neon-coloured shirts for the men.
"Neon doesn't really limit itself to just women. Out here, we have brought in a fair amount of clothes which even men can wear. When it comes to these colours, it's all about balancing them out by teaming two garments. So if you go for a bright orange top, try to team that with trousers in a more sober shade of blue. Or go for a hot pink top with a green trousers — that doesn't make the combination look too flashy," he says.
The washed look is very prominent in the men's line: be it the faded jeans that can be worn with a washed out tee — with a hint of neon on it, of course — or the digital neon prints on colourful tees. "It's an easy trend to carry off if one has the personality to match," he adds. The colours even extend to their accessories like footwear, hair clips, hair bands and earrings as well.
Manavi, the design head of INMARK, sums up, "With the trend being followed globally, this is one collection to watch out for. And with the bright and funky colours there is definitely no chance one can miss out on it."
Lavanya, III Year, St Joseph's College of Commerce, teamed a hot pink sleeveless top with pista green pants. She carried off the colours with ease along with her bubbly personality. She completed the look with a floral printed hat.
Punchline: "This is the perfect outfit for a lunch out with friends. I love the pink and the colour of the pants simply balances out the look. The hat adds a fun element to it."
Price: Top (Rs 349); Trousers (Rs 999); Hat (Rs 299) and Wedges (Rs 899)
Aakriti Srikanth, III Year, RV College of Engineering, went for a bright orange top. She teamed her top with light blue trousers and kept her accessories to the minimum.
Punchline: "Bright colours always brighten up my mood, that's why I chose this look. I love the little pleats on the top and the fit of the trousers is also really comfortable. I will wear this for any outing with friends."
Harshitha Suresh, III Year, Jain University, decided to go funky and cool with a neon green jumpsuit.
Punchline: "The colour is the most striking factor. The jumpsuit is one such garment that just speaks for itself — very comfortable and perfect for this season."
Price: Jumpsuit
(Rs 899)Price: Top (Rs 399); Trousers (Rs 999); Earrings ( Rs 229); Bracelet (Rs 299) and Sandals (Rs 699)
Karan Sadanand, II Year, Surana College, teamed blue and white checked shorts with an orange printed tee. Looking all set for a chilled out weekend with friends, he completed his look with a pair of blue and white floaters.
Punchline: "This is the perfect look for the holidays. I can picture myself at a beach right now. But what really strikes me about the collection this season is its affordability. Such stylish clothes at these prices are a great bargain."
Price: Tee (Rs 299); Shorts (Rs 999) and Floaters (Rs 399)
Guna Cariappa, III Year Christ University, wore a pair of faded blue jeans and a grey printed tee. He added a dash of neon to the outfit with a green shirt, which he wore on top of the tee. The white shoes balanced out the look.
Punchline: "It is all about balancing the colours. The neon green shirt stands out in the crowd and that's what I like about the look. I particularly like the jeans and the way they fit."
Price: Jeans (Rs 399); Tee (Rs 399); Shirt (Rs 699) and Shoes (Rs 999