Amitabh Bachchan has become the brand ambassador of jewellery retail chain 'Kalyan Jewellers'. Amitabh will endorse 'Kalyan Jeweller's' range of products that are high on both style and quality.
The announcement is in tandem with Kalyan's focus on becoming the preferred brand for jewellery in India.
T S Kalyanaraman, managing director, Kalyan Jewellers said, "Mr Bachchan's popularity and stardom at an international level is unparalleled. We want to play aggressively in the consumer space and become the most preferred jewellery retail company in the country."
Amitabh added, 'Throughout my career, I have been very selective about aligning myself with brands. Kalyan Jewellers are an iconic jewellery brand with a great heritage and strong presence in South India. I'm overwhelmed to partner with them and
represent the brand across India."