Sportswear with a twist
This American-inspired, global brand has been built on a strong foundation of heritage and authenticity in sports and fitness. The brand is committed to designing products and marketing programmes that reflect creativity and the desire to constantly challenge the 'status quo'.
Reebok believes that creativity and constant experimentation is what has helped the brand stay ahead of its competitors. They have a different take on everything and have the courage to challenge convention. The brand stocks a range of funky tracks, three-fourth pants for men and women, fitted T-shirts, jackets and sleeveless T-shirts in addition to accessories such as sippers, head and hand bands to mention a few.
Another new addition is the 'RealFlex' footwear, which comes in a variety of colours. 'RealFlex' delivers a sock-like feel to the wearer, thus promoting and enhancing natural movement. The brand director of Reebok India, Sajid Shamim, says, "There is a shift today in the fitness world that is born from the idea that fitness can be a sport — with all the elements that we love about traditional sports". He adds, "We believe that fitness can be as exciting and engaging as any sport."
Reebok has been promoting 'CrossFit', the revolutionary strength and conditioning programme. Sajid feels that more people are coming together to experience fitness in a community environment, with shared goals, shared experiences, and a certain level of competition.
He concludes, "We believe that fitness can change the world for the better. But for many people, fitness is a chore and something they do because they have to, not because they want to.
The goal of the campaign is to change this mindset by highlighting how 'CrossFit' can take something that is hard and add elements
of sport while fostering camaraderie."
Rhea Subbaiah,
II PUC, Mount Carmel
College, wore a pink sleeveless top with matching black tracks.
Punchline: "The clothes are comfortable and the colours are really vibrant. It's perfect sportswear."
Price: Top (Rs 2,999); tracks (Rs 2,299); 'Zigtech' shoes (Rs 6,999)
Sean Prakash,
final-year BTech, R G College, chose 'Cross Fit' training
attire and matching tracks.
Punchline: "If you have a good, well-toned body then
an outfit like this is perfect.
It's comfortable and fashionable as well."
Price: Blue vest (Rs 2,999); tracks (Rs 2,499); 'Zigtech' shoes (Rs 9,999)
Dheeraj Narayanan,
II BBM, Bangalore City
College, slipped into a pair of grey shorts, a white T-shirt and matched it with a
contrasting jacket.
Punchline: "This is the best outfit for regular gym goers. It's comfortable, stylish and I wouldn't mind owning one myself."
Price: T-shirt (Rs 1,299);
jacket (Rs 3,499); shorts
(Rs 2,999); 'Zigtech' shoes
(Rs 9,999)
Varun V Nair, III year BBM, CMRIMS, wore an orange gym sweat absorbent
T-shirt with matching tracks.
Punchline: "This outfit really inspires you to workout and it is high on style and fits perfectly well."
Price: T-shirt (Rs 1,099); track pants (Rs 3,999); 'RealFlex' shoes (Rs 6,999).
Parinita Dewan,
III year architecture, BMS College of Engineering, wore a pair of grey shorts and paired it with a black casual T-shirt.
Punchline: "The look is casual yet comfortable. The colours aren't too bright, they are subtle yet attractive."
Price: T-shirt (Rs 799); shorts (Rs 1,299); 'RealFlex' shoes (Rs 5,999)
Nicole Padival,
II PUC, Mount Carmel
College, wore sporty inner wear and matched it with a bomber jacket and three-fourths pants.
Punchline: "The fluorescent colour really catches your eye. The inner wear and tracks
fit comfortably. The look is awesome."
Price: Inner wear (Rs 1,199); bomber jacket (Rs 2,999); three-fourth pants (Rs 1,799); shoes (Rs 4,999)
Parinita Dewan,
III year architecture, BMS College of Engineering, wore a pair of grey shorts and paired it with a black casual T-shirt.
Punchline: "The look is casual yet comfortable. The colours aren't too bright, they are subtle yet attractive."
Price: T-shirt (Rs 799); shorts (Rs 1,299); 'RealFlex' shoes (Rs 5,999)
This American-inspired, global brand has been built on a strong foundation of heritage and authenticity in sports and fitness. The brand is committed to designing products and marketing programmes that reflect creativity and the desire to constantly challenge the 'status quo'.
Reebok believes that creativity and constant experimentation is what has helped the brand stay ahead of its competitors. They have a different take on everything and have the courage to challenge convention. The brand stocks a range of funky tracks, three-fourth pants for men and women, fitted T-shirts, jackets and sleeveless T-shirts in addition to accessories such as sippers, head and hand bands to mention a few.
Another new addition is the 'RealFlex' footwear, which comes in a variety of colours. 'RealFlex' delivers a sock-like feel to the wearer, thus promoting and enhancing natural movement. The brand director of Reebok India, Sajid Shamim, says, "There is a shift today in the fitness world that is born from the idea that fitness can be a sport — with all the elements that we love about traditional sports". He adds, "We believe that fitness can be as exciting and engaging as any sport."
Reebok has been promoting 'CrossFit', the revolutionary strength and conditioning programme. Sajid feels that more people are coming together to experience fitness in a community environment, with shared goals, shared experiences, and a certain level of competition.
He concludes, "We believe that fitness can change the world for the better. But for many people, fitness is a chore and something they do because they have to, not because they want to.
The goal of the campaign is to change this mindset by highlighting how 'CrossFit' can take something that is hard and add elements
of sport while fostering camaraderie."
Rhea Subbaiah,
II PUC, Mount Carmel
College, wore a pink sleeveless top with matching black tracks.
Punchline: "The clothes are comfortable and the colours are really vibrant. It's perfect sportswear."
Price: Top (Rs 2,999); tracks (Rs 2,299); 'Zigtech' shoes (Rs 6,999)
Sean Prakash,
final-year BTech, R G College, chose 'Cross Fit' training
attire and matching tracks.
Punchline: "If you have a good, well-toned body then
an outfit like this is perfect.
It's comfortable and fashionable as well."
Price: Blue vest (Rs 2,999); tracks (Rs 2,499); 'Zigtech' shoes (Rs 9,999)
Dheeraj Narayanan,
II BBM, Bangalore City
College, slipped into a pair of grey shorts, a white T-shirt and matched it with a
contrasting jacket.
Punchline: "This is the best outfit for regular gym goers. It's comfortable, stylish and I wouldn't mind owning one myself."
Price: T-shirt (Rs 1,299);
jacket (Rs 3,499); shorts
(Rs 2,999); 'Zigtech' shoes
(Rs 9,999)
Varun V Nair, III year BBM, CMRIMS, wore an orange gym sweat absorbent
T-shirt with matching tracks.
Punchline: "This outfit really inspires you to workout and it is high on style and fits perfectly well."
Price: T-shirt (Rs 1,099); track pants (Rs 3,999); 'RealFlex' shoes (Rs 6,999).
Parinita Dewan,
III year architecture, BMS College of Engineering, wore a pair of grey shorts and paired it with a black casual T-shirt.
Punchline: "The look is casual yet comfortable. The colours aren't too bright, they are subtle yet attractive."
Price: T-shirt (Rs 799); shorts (Rs 1,299); 'RealFlex' shoes (Rs 5,999)
Nicole Padival,
II PUC, Mount Carmel
College, wore sporty inner wear and matched it with a bomber jacket and three-fourths pants.
Punchline: "The fluorescent colour really catches your eye. The inner wear and tracks
fit comfortably. The look is awesome."
Price: Inner wear (Rs 1,199); bomber jacket (Rs 2,999); three-fourth pants (Rs 1,799); shoes (Rs 4,999)
Parinita Dewan,
III year architecture, BMS College of Engineering, wore a pair of grey shorts and paired it with a black casual T-shirt.
Punchline: "The look is casual yet comfortable. The colours aren't too bright, they are subtle yet attractive."
Price: T-shirt (Rs 799); shorts (Rs 1,299); 'RealFlex' shoes (Rs 5,999)