Aishwarya Rai Bachchan has become the brand ambassador of jewellery retail chain Kalyan Jewellers.
This is the first time that Aishwarya, who has so far endorsed only international brands, is endorsing a jewellery retail brand.
"Aishwarya's popularity and stardom at an international level is unparalleled. We are sure her personality and life, which is the right balance of professional and personal success, style and substance, international acceptance and family orientation will take our brand to greater heights", T S Kalyanaraman, managing director, Kalyan Jewellers said.
"We are proud and happy to have got her to endorse our brand," he added. Kalyan has planned an advertising campaign that will get national and international visibility. It will be for Kalyan's advertising film that Aishwarya will face the camera for the first time after her maternity break. Aishwarya will be wearing Kalyan's latest designs for this ad film which will be made at a cost of Rs 1.5 crore.
These jewellery designed by internationally acclaimed designers from various parts of India is under manufacturing in Kalyan's state-of-the-art production units. Almost 15 new brands in gold and diamond jewellery is under various stages of manufacture.
With this new range, Kalyan will be the undoubted market leader in terms of jewellery designs and variety.
This is the first time that Aishwarya, who has so far endorsed only international brands, is endorsing a jewellery retail brand.
"Aishwarya's popularity and stardom at an international level is unparalleled. We are sure her personality and life, which is the right balance of professional and personal success, style and substance, international acceptance and family orientation will take our brand to greater heights", T S Kalyanaraman, managing director, Kalyan Jewellers said.
"We are proud and happy to have got her to endorse our brand," he added. Kalyan has planned an advertising campaign that will get national and international visibility. It will be for Kalyan's advertising film that Aishwarya will face the camera for the first time after her maternity break. Aishwarya will be wearing Kalyan's latest designs for this ad film which will be made at a cost of Rs 1.5 crore.
These jewellery designed by internationally acclaimed designers from various parts of India is under manufacturing in Kalyan's state-of-the-art production units. Almost 15 new brands in gold and diamond jewellery is under various stages of manufacture.
With this new range, Kalyan will be the undoubted market leader in terms of jewellery designs and variety.