Taruni's strong points are the salwar-kameez and sari. The brand plays around with motifs and brocades to make every piece of garment look unique and classy.
Playing with colours
Taruni strives for novelty and perfection and that is visible in the warp and the weft of its fabric.
At Taruni, the old and the traditional fabric too don a modern avatar. What strikes you most about the latest collection of salwars, ghagra and saris is the elaborate work on each piece of garment. Care is taken to ensure that no two garments look the same.
The saris come in a variety of weaves such as brocades, silk, netted, crepeand
georgette.
"Every sari is designed and woven in a unique way. We have also introduced the ready-to-wear saris, mainly for young girls who want to wear something traditional and don't have the time to drape the six-yard," explains Dipti Malve, administrative officer of Taruni.
Dipti points out that the fashion sensibilities of the Indian women have evolved and grown over the years.
"Today women wear saris only for formal occasions like a wedding or a party, a lot of them have switched to wearing salwars, even at home," observes Dipti.
Taruni is clear about its customer base. "The brand is not only for the creme de la creme, we have something for the middle class and the lower middle class as well. More than making profits, we would like to offer quality and stylish garments to all classes of people at affordable prices," she adds. The team of designers keep tab on the latest trends in town.
"Mix and match is the order of the day and a lot of women are open to experimenting with different styles. We update ourselves with the changes by scanning through fashion blogs and magazines," notes Dipti.
Taruni has an enviable range of salwars that are cut to look very trendy and smart. There are patialas, anarkalis, chudidars and short fancy tops.
The brand also stocks a decent range of ghagras.
"We noticed that a lot of women are coming out of the traditional mode, of wearing a salwar suit with a matching dupatta and chudidar. They now wear fancy kurtas over a pair of jeans," she informs.
Taruni clothes don't require accessories at all.
"The embroidery on the garment more than compensates for the accessories. An elegant footwear should be just perfect," Dipti wraps up.
Charvi C, II year BSc, Army Institute of Fashion & Design slipped into a fancy pink salwar suit, complete with zari and pearl work on it.
Punchline: "It is perfect for a wedding or an evening out. The colour is vibrant and you don't really need to wear jewellery thanks to the elaborate work on it." Price: Rs 9,650
Salaka Saini, II year BSc, Army Institute of Fashion & Design wore a blue short
salwar suit with stone work on it.
Punchline: "The colour is really beautiful and the work makes it all the more attractive. You can play around with the jewellery and make the garment look more attractive."
Price: Rs 4,850
Saniya Haseeb, II PUC, Mount Carmel College wore a mudra choli style lehenga with a black and pink long sleeve brocade blouse.
Punchline: "A unique garment which flaunts your curves and gives you an edge over the others. The black and pink contrast is attractive and elegant. It is perfect for a wedding."
Price: Rs 9,850
Apoorva Chandrakanth, III year engineering, CMRIT wore a double-shaded purple and pink Banarasi sari.
Punchline: "The sari has a lot of work on it and that really makes it stand out. The ethnic collection in the store has a lot of new designs in bright colours." Price: Rs 15,370
Are you a college student and want to model for Metrolife's 'Haute Style'? Do you have any fashion tips for the season? Or you simply want to say something about our feature 'Haute Style'? Send your emails with contact number to: metrolife@deccanherald.co.in or dhmetro@gmail.com
Playing with colours
Taruni strives for novelty and perfection and that is visible in the warp and the weft of its fabric.
At Taruni, the old and the traditional fabric too don a modern avatar. What strikes you most about the latest collection of salwars, ghagra and saris is the elaborate work on each piece of garment. Care is taken to ensure that no two garments look the same.
The saris come in a variety of weaves such as brocades, silk, netted, crepeand
georgette.
"Every sari is designed and woven in a unique way. We have also introduced the ready-to-wear saris, mainly for young girls who want to wear something traditional and don't have the time to drape the six-yard," explains Dipti Malve, administrative officer of Taruni.
Dipti points out that the fashion sensibilities of the Indian women have evolved and grown over the years.
"Today women wear saris only for formal occasions like a wedding or a party, a lot of them have switched to wearing salwars, even at home," observes Dipti.
Taruni is clear about its customer base. "The brand is not only for the creme de la creme, we have something for the middle class and the lower middle class as well. More than making profits, we would like to offer quality and stylish garments to all classes of people at affordable prices," she adds. The team of designers keep tab on the latest trends in town.
"Mix and match is the order of the day and a lot of women are open to experimenting with different styles. We update ourselves with the changes by scanning through fashion blogs and magazines," notes Dipti.
Taruni has an enviable range of salwars that are cut to look very trendy and smart. There are patialas, anarkalis, chudidars and short fancy tops.
The brand also stocks a decent range of ghagras.
"We noticed that a lot of women are coming out of the traditional mode, of wearing a salwar suit with a matching dupatta and chudidar. They now wear fancy kurtas over a pair of jeans," she informs.
Taruni clothes don't require accessories at all.
"The embroidery on the garment more than compensates for the accessories. An elegant footwear should be just perfect," Dipti wraps up.
Charvi C, II year BSc, Army Institute of Fashion & Design slipped into a fancy pink salwar suit, complete with zari and pearl work on it.
Punchline: "It is perfect for a wedding or an evening out. The colour is vibrant and you don't really need to wear jewellery thanks to the elaborate work on it." Price: Rs 9,650
Salaka Saini, II year BSc, Army Institute of Fashion & Design wore a blue short
salwar suit with stone work on it.
Punchline: "The colour is really beautiful and the work makes it all the more attractive. You can play around with the jewellery and make the garment look more attractive."
Price: Rs 4,850
Saniya Haseeb, II PUC, Mount Carmel College wore a mudra choli style lehenga with a black and pink long sleeve brocade blouse.
Punchline: "A unique garment which flaunts your curves and gives you an edge over the others. The black and pink contrast is attractive and elegant. It is perfect for a wedding."
Price: Rs 9,850
Apoorva Chandrakanth, III year engineering, CMRIT wore a double-shaded purple and pink Banarasi sari.
Punchline: "The sari has a lot of work on it and that really makes it stand out. The ethnic collection in the store has a lot of new designs in bright colours." Price: Rs 15,370
Are you a college student and want to model for Metrolife's 'Haute Style'? Do you have any fashion tips for the season? Or you simply want to say something about our feature 'Haute Style'? Send your emails with contact number to: metrolife@deccanherald.co.in or dhmetro@gmail.com